25 November 2008 Our Best Example
Julian Cole was kind enough to hook me up with a free ticket, and I certainly would have been annoyed had I paid $990. Even then I only hung around for half a day, the student in me decided to wait until after lunch before leaving.
The best thing I got from the day was a couple of ideas for blog posts.
For the audience there, they may have found some sessions useful but honestly most presentations were fairly dry. The exception of course was Julian’s (it’s possible that was only the case because I helped him out on stage).
A question asked to Julian was what were some examples of social media marketing being done well in Australia. He talked about Bigpond on Twitter, which is a great case study, but even then they started out as a disaster.
Clearly Australia is lagging. But before I get too pessimistic, I wouldn’t mind building a list of Australian examples and case studies. So throwing it out to you guys, what Australian brands have used social media well?