14 November 2008 Fine Print
The way I write, I think many readers often assume one of both of the following points. Firstly, that I believe everyone should have a blog and secondly, that social media marketing is the answer to everything. This is not the case.
I believe the potential a blogger has is incredible, but it would not be appropriate for every single person to write one. Just like some brands would have no benefit in writing one either.
And social media marketing isn’t the answer to everything. I hate traditional and interruption media and in five years your average marketing mix will have their roles very much minimised. But I’m the first to admit there are some amazing television spots, print ads and radio commercials out there and hey, once a year, I get a spam email that is actually useful. Traditional media can only get away with interrupting me if it’s remarkable, and very rarely is this the case.
So dearest readers, these two points are the grain of salt that my blog should be taken with.