September 2008

Just like the Apple iPod launched the MP3 market, The Ricky Gervais Show launched the podcast market and later the audio book market.For anyone who hasn't listened, it is well worth the $50 or so for hours and hours of entertainment. Originally launched as a free podcast, they have since commercialised it at a very cheap price and made millions from it. It turned from podcast to audio book and established two whole new markets along the way. "Podcast" became Word of the Year in 2005 and people are now starting to realise the potential behind audio books...

Currently a search on Google for pigs don't fly brings up my page as eighth. For pigs dont fly (without the apostrophe) I'm third.I know there are many lists and posts around for ways to maximise your SEO, but I was hoping my readers could give me one piece of practical advice each. How do I work towards a ranking of first?...

The Internets.Social media would not exist without it.Let me explain.I had an interesting conversation last night about this very topic and thought it would be swell to blog about. In a few days I'll be preparing another post discussing the difference between new media and social media but I thought I'd get this out the way first.There are numerous definitions of social media and all of them rely on the Internet. While certain elements existed long before Al Gore was punching away at his keyboard, its full extent and potential had not been realised until recently (although some foolishly still have their doubts). As technology developed over the past twenty years, we were able to identify, engage and ultimately build a relationship with niche targets of consumers.Yes this was possible before. But not on this scale. Not this measurably. Not this easily. Not this effectively. And most importantly, not at this cost.Blogging, podcasting, social networks, image, video and file sharing and the uptake on user generated content all happened because of the Internet. Some of which still haven't hit critical mass.Without the Internet, the term "social media" would never have been coined. And people working in this area would be looking for a new job.What do you think? Does social media exist without the Internet?...