18 August 2008 The Truth About Long Tails
Well six months later The Long Tail kicks in. Boing Boing ran an article on it a couple of days ago with one of the videos spiking in hits. And while buzz around this campaign increased significantly, Sprite didn’t respond in any way. Imagine if they released another video. Or updated the website. Or ran another contest.
Social Media doesn’t have a short term option.