10 June 2008 Reality Is Perception
Here are your three candidates…
Associates with crooked politicians and consults with an astrologist. He’s had two mistresses. He also chain smokes and drinks ten martinis a day.
Kicked out of office twice and usually sleeps until midday. He used opium in college and drinks a quart of whiskey every evening.
Decorated war hero who is also a vegetarian. He doesn’t smoke, drinks only an occasional beer and has never cheated on his wife.
Which of these candidates would you choose? Decide and then scroll down without peeking.
Candidate A was Franklin D. Roosevelt.
Candidate B was Winston Churchill.
Candidate C was Adolf Hitler.
First impressions are everything. Consumers jump to conclusions. And perception is reality.