12 May 2008 What Lies Beneath
Last post on the Logies, promise.
It’s not often that Youtube lets me down. But this time, I can’t find a single example of what I want to talk about so I’ll have to describe it the best I can.
Basically, when an award is announced the winner arrives on stage and makes a quick thank you speech. During this, they often hold their trophy and move their arm up and down, almost raising their prize above their head. This year, I noticed the TV Week logo cleverly placed on the bottom of each trophy whereas previously I cannot remember seeing it there.
This sneaky addition placed their logo on screen at least ten times more that night. A clever way to integrate your brand and get some screen time.
Too bad the logo is such an eye sore.