28 May 2008 Whale Meat: Beef Of The Sea
Wasn’t quite what I expected but interesting. This week’s challenge was to sell a whale meat campaign. DDB used the quote in the title playing against the consumption of beef. While Jack Watts Currie played on the idea of an angry prawn on a BBQ and at the end of the spot there was a flash of a website. The website actually exists, I find that very cool.
Worth looking at, particularly if you’re not studying marketing. I assume the ABC will podcast it.