A Useless Trend

A Useless Trend

I find tools like Google Trends and the recently launched Facebook Lexicon interesting.

They’re cool for a about twenty seconds while you run some quick searches but I have to wonder how useful they are? Sure, it tells you how much buzz is being generated around your keyword search but you can’t tell if it’s good or bad. There’s no context what so ever around the results therefore making these tools rather useless.

Unless someone can think of a practical application for them?

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  • Julian Cole
    Posted at 21:24h, 06 May Reply

    The thing about Facebook Lexicon that I hate is that the results are so swayed by the US. You can localise the search which is really annoying for companies unless you are a international company.

    Just type in Summer and Winter and see the results! 🙁

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