19 May 2008 The People’s Chip
Over the last two weeks they’ve been in search of The People’s Chip. It started as a simple phone topic about Light ‘n’ Tangy Chips (Which came first: The flavour or the name?) and one caller said she used to work as a chip flavour scientist. This raised the question, could Hamish and Andy develop their own flavoured chip?
Smith’s jumped right on board. And for two weeks they’ve had a solid endorsement from a reliable and popular source. Even better, the idea originated from the consumer and even the selected flavour was the idea of a consumer. And so we have the invention of the Gravy Chip.
An excellent move by Smith’s with a campaign that wouldn’t have appeared in their marketing strategy a month ago.