What happens when you tick the box?
The box doesn’t exist.
Very rarely can you “make something go viral”. Of course there are exceptions (Ray-Ban and Levi) but a viral usually comes naturally instead of being forced upon the community by “ticking a box”.
Surely there’s a “silver bullet” equivalent of that box – it doesn’t happen by chance. Guys backflipping into jeans was obviously a carefully planned viral – they had that “box” ticked from the minute they clicked the “Upload” button!
So here’s your challenge, Zac – create something – ANYTHING – that gets, hmmmmm, let me see, I was going to say [cue Dr Evil voice] “1 million” hits, but let’s start at 1% of that for your first attempt. Five figures within a week – 10,000 hits!
I will take up the challenge as well. I should be pretty chump competition if my last bet is anything to go by!