26 December 2007 2007: Year Of The Chicken
There’s so much going for these guys its hard to know where to start but what stands out most is their advertising. Whether its their commercials, print media or campaigns; they’re all brilliant. Their website has just a few examples used in Australia.
Their Nando’s Fix Gum campaign was genius. Great word of mouth qualities and even more so when they gave away free gum at their stores. Check out the spot here…
A similar campaign was run last year with Nando’s Fix Patches. Whether its in the newspaper or on display in their restaurants, their print ads are also always witty or funny, most importantly highly talkaboutable. Recently FHM ran a free poster giveaway through Nando’s which I wrote in for. I received a letter in the mail saying “We know its not as good as the chick on page 29, but we thought you may like a meal on us!” with a free meal voucher attached. The note was hand written.
I’m looking forward to Nando’s’ marketing campaigns throughout 2008.