02 November 2007 Are Retailers Intentionally Advertising Subliminally?
Take a look at this footage as seen on Network Ten…
Watch the clip again and you might see the logo of Olay splashed across the screen during several of the cuts between songs.
In Network Ten’s defence Olay was the sponsor of that particular award but similar tactics were also used by KFC, Big W, Toyota and possibly others in their own sponsored awards.
Subliminal advertising in Australia is illegal. Section 1.8 of the The Commercial Television Industry Code of Practice prohibits the use of “any technique which attempts to convey information to the viewer by transmitting messages below or near the threshold of normal awareness”.
Clever sponsorship or subliminal advertising?